Jill Barad Net Worth: Mattel CEO's Rise, Fall, and $40M Severance

Mattel's Transformation Under Jill Barad: From $200 Million to $2 Billion Jill Barad's tenure as CEO of Mattel represents a compelling case study in corporate leadership. She oversaw a dramatic expansion of the company, transforming it from a primarily American toy manufacturer with modest annual sales of $200 million to a global powerhouse generating $2 billion annually. This growth wasn't solely attributable to increased toy production; rather, it stemmed from a strategic blend of acquisitions, effective marketing, and an astute understanding of evolving consumer trends....

March 18, 2025 · 3 min · 637 words · Robert Gardner